Although the total number of people gaming remained steady at 72%, the time spent in a single session increased dramatically.
In response to pandemic-induced isolation, Brazilians have turned to gaming in a big way - and 46% of them said they played more games than ever before. Mauro Berimbau, a professor at ESPM and a consultant at Sioux Group/GoGamers. And 45.4% of them said they play only free games. In our study, 41.6% of all gamers - including, for the first time, those who identify as hard-core gamers - said the smartphone is their preferred gaming platform. “Smartphones are more affordable, and they offer more value because you can do more with them, like pay bills, watch movies, or play free games,” said Berimbau. A new PlayStation costs twice that much, and that doesn’t even address the cost of having enough expendable income to buy games. “Console and PC gaming is very expensive in Brazil, and typically only upper-class Brazilians can afford those platforms and games,” said Berimbau.Ĭonsider the monthly income of a Brazilian employee: BRL 2,467 (around $490), in the first quarter of this year, according to data from the Brazilian Institute of Geography and Statistics (IBGE).
READ ALSO: Who plays video games in Brazil?Īccording to Mauro Berimbau, a professor at ESPM and a consultant at Sioux Group/GoGamers, one of the major drivers of Brazil’s growing gaming habit is the rise of the smartphone. The newly released gaming report surveyed 12,498 people during a pivotal time period - from February 2020 through February 2021, in the midst of the global pandemic - providing a window into gaming behavior during the height of circulation restrictions and social isolation in Brazil. That’s according to Pesquisa Game Brasil (PGB), an annual market research report on gaming in Latin America that is co-produced by Blend, ESPM (a business, marketing, and communications school), GoGamers, and Sioux Group. While that’s not exactly a newsflash, consider this: Out of roughly 212,559,417 people, nearly three-quarters of the country’s population (72%) say they play online games at least once a week, and 45.6% play daily.
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